‘Softline’ has always pushed the envelope in terms of innovation, variety and comfort. Our range of premium casuals and innerwear are wardrobe essentials for women seeking ease with a fashionable edge.

Our new mantra ‘Effortless You’, communicates exactly that as it aims to reach out to our primary consumer base, i.e. young women, who are comfortable in their own skin and live life on their terms, effortlessly! Softline fulfils their need for comfortable yet stylish Lingerie, Leggings and Casual wear, in a wide range of colours to suit their every mood.

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