17 April 2017
- Euro Fashion Inners announces Sidharth Malhotra as its brand ambassador with the launch of its latest commercial, which endorses the new tagline, Start Something Sexy.
9 March 2017
- Bumchums launches new ad campaign to reinforce its core message, Fun It Up! The new campaign is an attempt to resuscitate its public perception, and emerge as a young and fashion forward brand.
27 February 2017
- Euro Fashion Inners recently announced the launch of Euro Blaze, a new collection of men’s brief that celebrates the Inner Fire and Passion of men that drives them towards higher goals in life.
20 February 2017
- India’s much acclaimed inner wear brand; Rupa Frontline has launched its latest ad campaign starring Ranveer Singh. This is the first campaign post its logo launch earlier this year.
16 January 2017
- Rupa Frontline has recently revamped its new brand identity with the launch of its new logo, which aims to capture the sensibilities of the Millennials
4 January 2017
- Rupa Footline presents a new range of designer socks that delivers international standard within an affordable price range.
24 November 2016
- Torrido introduces Torrido Hoodie, which redefines style and functionality in the thermal wear category.
30 September 2016
- Rupa Softline introduces Miss Chandni, a new style of comfort bra specially designed for women who look for all day comfort and style.
3 September 2016
- The 31st Annual General Meeting (AGM) of the Members of Rupa & Company Ltd took place on August 31, 2016.