Press Release

  • Rupa Softline launches MISS CHANDNI

    30 September 2016

    - Rupa Softline introduces Miss Chandni, a new style of comfort bra specially designed for women who look for all day comfort and style.


  • RUPA conducted 31st Annual General Meeting (AGM) at ICCR

    3 September 2016

    - The 31st Annual General Meeting (AGM) of the Members of Rupa & Company Ltd took place on August 31, 2016.


  • Euro Fashion Inners launches fluorescent underwear under the label Micra Flash

    31 August 2016

    - Euro Fashion Inners announced the launch of its sub brand, Micra Flash.


  • Euro Fashion Inners launches Fiero & Elvis

    16 June 2016

    - Rev up your style with Fiero and Elvis, new offerings from Euro Fashion Inners, a premium inner wear brand from the House of Rupa


  • Bumchums Launches A New Range Of Casual Wear For Women

    20 May 2016

    - Bumchums, the casual wear brand from the House of Rupa, has launched a new range of casual wear for women.


  • The Economic Times Best Corporate Brands Summit announces Rupa and Company Limited as the ‘Best Corporate Brand 2016’

    3 February 2016

    - Rupa and Company Limited, one of the largest knitwear brands in India, was adjudged the ‘Best Corporate Brand 2016’.


  • Rupa Group announces new TVC for its premier underwear segment, Euro

    10 January 2016

    - Euro, a premium fashion segment of Rupa & Company Ltd. - India’s leading knitwear brand, has rolled out a new TVC titled “Around the World in One Euro”


  • Stay warm and stylish this winter with Rupa Thermocot, India’s first choice in branded thermal wear

    30 November 2015

    - Winter is here, and it’s time to snuggle up in your favourite thermal wear. Stay warm and stylish this winter with Rupa Thermocot.


  • Rupa Torrido launches new campaign

    16 November 2015

    - As the cold fingers of winter have started gripping the nation, the new TVC of Rupa Torrido encourages Indians to choose Torrido Premium to stay warm and comfortable. A metaphor for the wintery cold that often numbs and freezes us