- If you google-search ‘Lounger’, chances are you will get at least two meanings. ‘Lounger’ means a comfortable couch to relax on. It also means a loose, comfortable, leisure garment. Bumchums is happy to present ‘Loungers’ the comfortable, leisure garment in five unique styles.

- Euro Fashion Inners from the House of Rupa presents ‘Printed Micra Brief’ to the world of men’s fashion.

- Rupa & Company Ltd. one of India’s leading knitwear brands launches four RUPA COMFORT STORES in BIHARSHARIF (BHARAOPAR, ZILA PARISAD MARKET), SATARA (VIJAY ANANDRAO TATE, DATTA NAGAR, KOREGAON), JHUNJHUNU (MODI TOWER SHAH MARKET, STATION ROAD) and JAIPUR (SURYA NAGAR, GOPALPURA BYPASS)

- Bumchums celebrates the essence of smart, casual clothing with colours and prints to suit every mood and personality.

- Rupa Frontline introduces COLORS inspired by nature, from the most exotic places in the world for young and fashionable men who value style and comfort.

- Rupa & Company Limited, one of India’s largest hosiery manufacturers has conducted a Vaccination drive for all its employees and their family members free of cost on June 10, 2021 as a precaution to Covid-19.

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- It is with immense pleasure that we would like to inform that Mr. P.R Agarwal, Chairman of Rupa & Company Limited has been awarded “Management Excellence” in the category of “Business Leadership” 2021, by the Calcutta Management Association on March 26, 2021 at The Hyatt, Kolkata.

- Softline, one of the leading brands in Leggings, Lingerie and Outerwear for Women, launched its “First Softline Exclusive Brand Outlet” at Lake Mall, Kolkata on 11th March, 2021

- RUPA & COMPANY LIMITED IS CELEBRATING FIRST ANNIVERSARY OF THE FLAGSHIP EBO, RUPA COMFORT STORE, LAKE TOWN ON DECEMBER 30, 2020

- Rupa & Company Ltd. one of India’s leading knitwear brands today launched the seventh RUPA COMFORT STORE at R. N. Chowk, Purnia Market, Purnia, Bihar.

- Rupa & Company Ltd. one of India’s leading knitwear brands today launched the sixth RUPA COMFORT STORE at Dobson Road, Howrah, West Bengal.

- Rupa and Company Limited is proud to be associated with National Underwear Day. because we stand for excellent quality, we offer lots of variety in styles, designs and colours and give them the best value for their money

- In keeping with the nation’s pledge of Vocal For Local, Rupa and Company Limited has launched their 5th exclusive showroom in India, RUPA COMFORT STORE, at Sikar Rajasthan.

- RUPA Is The First Hosiery Brand From Kolkata, Proud To Introduce Special Cover Envelope & My Stamp.
www.Rupa.co.in

- Euro Fashion Inners announces Sidharth Malhotra as its brand ambassador with the launch of its latest commercial, which endorses the new tagline, Start Something Sexy.

- Euro Fashion Inners recently announced the launch of Euro Blaze, a new collection of men’s brief that celebrates the Inner Fire and Passion of men that drives them towards higher goals in life.

- India’s much acclaimed inner wear brand; Rupa Frontline has launched its latest ad campaign starring Ranveer Singh. This is the first campaign post its logo launch earlier this year.

- Bumchums launches new ad campaign to reinforce its core message, Fun It Up! The new campaign is an attempt to resuscitate its public perception, and emerge as a young and fashion forward brand.

- Rupa Footline presents a new range of designer socks that delivers international standard within an affordable price range.

- Torrido introduces Torrido Hoodie, which redefines style and functionality in the thermal wear category.

- Rupa Frontline has recently revamped its new brand identity with the launch of its new logo, which aims to capture the sensibilities of the Millennials

- The 31st Annual General Meeting (AGM) of the Members of Rupa & Company Ltd took place on August 31, 2016.

- Euro Fashion Inners announced the launch of its sub brand, Micra Flash.

- Rupa Softline introduces Miss Chandni, a new style of comfort bra specially designed for women who look for all day comfort and style.

- Bumchums, the casual wear brand from the House of Rupa, has launched a new range of casual wear for women.

- Rupa and Company Limited, one of the largest knitwear brands in India, was adjudged the ‘Best Corporate Brand 2016’.

- Rev up your style with Fiero and Elvis, new offerings from Euro Fashion Inners, a premium inner wear brand from the House of Rupa

- Winter is here, and it’s time to snuggle up in your favourite thermal wear. Stay warm and stylish this winter with Rupa Thermocot.

- As the cold fingers of winter have started gripping the nation, the new TVC of Rupa Torrido encourages Indians to choose Torrido Premium to stay warm and comfortable. A metaphor for the wintery cold that often numbs and freezes us

- Euro, a premium fashion segment of Rupa & Company Ltd. - India’s leading knitwear brand, has rolled out a new TVC titled “Around the World in One Euro”

- Rupa Torrido has come up with a new TVC “Sardiyon me only Torrido” encouraging consumers to choose Torrido Premium Thermals to stay warm and comfortable during winters.

- Rupa Frontline ad with Ranveer Singh playing the crazy Raja Baba has received an overwhelming response

- As the cold fingers of winter have started gripping the nation, the new TVC of Rupa Torrido encourages Indians to choose Torrido Premium to stay warm and comfortable.