At Rupa, the constant focus is on producing and promoting eco-friendly products and processes for a greener world. Rupa sources natural and bio-degradable fibres grown in sustainable methods. The manufacturing units have water saving and recycling and use revolutionary technologies like Air-Dyeing to conserve precious water and energy.
Products are designed for to arrest ecological footprints even after consumption. Every time the consumer wears a Rupa, he takes part in this enriching process. Rupa is deeply committed to weaving a greener, happier world.