"Rupa overhauls its portfolio periodically to the fast-changing requirements, evolving the market in line with changing times."


  • Corporate Social Responsibility – To be a responsible corporate citizen who is pro-planet and pro-people. To safeguard the environment and to give back to society.
  • Honesty and Diligence – To strive to deliver beyond our promise, that becomes our guarantee of quality.
  • Innovation – To incorporate the latest techniques and global innovations for making the most advanced products.


  • To consolidate our position as the national frontrunner and to be a global leader in the innerwear and casual wear categories.
  • To constantly pursue the spirit of innovation and improvement for creating best-quality products.


  • To exceed the customer’s expectations by consistently offering the best products across different categories.
  • To promote the latest R & D and to follow eco-friendly production processes.
  • To create and deliver value for all stakeholders.