Softline Butterfly range of Premium Bras, Panties and Camisoles comes from Rupa & Co. Ltd., one of the most venerable brands of India.

Its range of uber cool lingerie has been part of the women’s innermost feelings, providing comfort and confidence in equal measure.

All its products are manufactured with the finest fabrics engaging superb craftsmanship using state-of-the-art machinery. 

With its “Customer First” attitude, Softline Butterfly has developed a sensitive and emotional relationship with its valued consumers…because it has always responded to their needs and reflected the trends of the marketplace.

Softline Bras and Panties is the first brand in the segment with classics style lingerie which offers quality fashion and comfort at an unbelievable price.

Made from fine cotton fabrics, the collection gives a close and comfortable fit. Its wide array of colours matches every mood because, at Softline, we believe to look good, you need to feel good.